Mutually-Beneficial Joint Ventures – Business Acumen Exerpt Originally by Kevin Lam
One of the quickest methods of building your client base is to seek out mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who already have giant’responsive’ mailing lists and make them an offer they can’t refuse.
Many people have attempted using this technique but have failed miserably. I’ll tell you why.
The difficulty with most folk is that they are only targeted on what they can get out of the deal. You can never get it if that’s what your focus is on.
When you are trying to form partnerships, target the other party and ask yourself,’What do they need? What am I able to offer them that’d be valuable to them?’
Sure, you can just offer the other person a cut of the profits if they accept to recommend your product/service to their list, but that is what everybody does! And nowadays, that isn’t alluring enough. How is your offer unique?
Apply the USP – the’twist.’ Be unique! Create price for them! Make it worth their while. Make them an offer they can not refuse!
When I send out an offer for a joint venture I simply tell them I want to promote their product/business/service for them and not be paid for it. Rather than receiving forty percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they are an ezine, newsletter or business with a large opt in list ). I assure them that a singular page will be created and payments will be made straight to the partner.
Think about it!
You will be giving the partner additional exposure, higher profits and security of their business. In doing so, you also will be in a position to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, folk will know to come to you for deductions on products and services they need!
With this concept to mind , go out there and seek for some firms who have already got a big list or some high traffic.
—
Original article was written by Kevin Lam from www.TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
